This column is not about how Barack Obama used the Internet to win the election. But he sure did. He involved and organized hundreds of thousands of volunteers and raised hundreds of million dollars using the Internet. Obama had five times as many videos on his YouTube channel than John McCain did. More than 6 million people have viewed Obama's speech on race relations and viewing time on YouTube for Obama's official videos is claimed to total 14.5 million hours. Another impressive statistic is that the Obama campaign scheduled 150,000 events, big and small, though the Internet.

This column is actually about two things: the press apparently being surprised by Obama's use of the Internet; and speculation on what the campaign use means for the Internet and the new administration.

The press certainly has figured out that the Obama campaign used the Internet more and better than anyone has before and, more and better than the McCain campaign did. I got almost 40,000 hits when searching for Obama + Internet on Google news. (A search for the same strings in the Web as a whole gets about 80 million hits on Google and 402 million on Yahoo.).

It is somewhat amusing reading many of the stories. The reporters seem to be trying to outdo each other saying that campaigns have changed forever as if past technological innovations have not impacted the way campaigns are run. I guess looking back is hard if history is not your beat.

Whatever the Obama campaign did with the Internet, it is not all that unpredictable. Much of it was based on what Howard Dean started, but was not able to follow though on, the last time around. Much of the rest should have been obvious to anyone who had been observing the social networking sites, such as Facebook, over the last few years. The Obama campaign did a better job than Dean did and used a few more tools, but I would hope that people had learned something over the last four years. The only thing surprising is how much the McCain campaign seemed not to have learned. I doubt that the next round of our quadrennial national food fight will be so one-sided -- at least in terms of Internet use.

It is more interesting to speculate what the Obama campaign's use of the Internet will mean to the Internet in an Obama administration and to the administration itself.