Technology Driving the Business

Is it just me or does this line sound suspiciously like changing the business requirements to suit and existing application.

"adjust the culture to fit the technology - you're likely to be less successful if you try to use technology to change your corporate culture."

While I agree that technology should have a significant impact on the way business works, technology should never drive the business (unless your business is technology itself).

I do believe that unified communications will eventually result in presence-aware, Facebook-style interfaces but while the feeds from various communication mechanisms will be integrated, it's highly likely that feed that communications join will be determined by the relationship that a given contact has with the main person.

In other words, it doesn't matter if the communication is mail, telephone, IM or other, but I still think that we will have separate feeds for Work, Family, Hobbies and Complete Strangers. After all, you can already choose your friends and groups in Facebook.

Click to read the article this is in response to.