Along with the other updates Virtual Iron plans to ship at the end of this month is a feature designed to conserve electricity by moving virtual machines onto a small part of a server farm and power down the rest.

The software, LivePower, is designed to monitor CPU capacity on the servers running Virtual Iron's server virtualization software and shift virtual machines from one to another to increase the efficiency of the whole group.

But instead of ordinary load balancing-which is designed to make the most efficient use of all the available servers-LivePower shifts virtual machines around in order to consolidate as many as possible onto a small number of servers, and power down the rest.

The small and midsized companies that are Virtual Iron's target market are, like larger companies, increasingly concerned with the amount of electricity their server farms and data centers are using, according to Tim Walsh, director of corporate marketing for Virtual Iron.

Being able to shut down underused servers according to pre-set policies-at night or on weekends, for example-will allow customers to reduce their power use according to schedules and criteria they set themselves.

Server virtualization has been pretty successful at reducing the number of servers a company needs and there's no reason the same principle can't be extended to reducing the amount of power those machines use, according to analyst Mark Bowker of Enterprise Strategy Group.

"For power-constrained data centers, and we've talked to a few clients who are worried about breaking things because they're pushing the limits of their power so hard, there is definitely some value in it," Bowker says.

"But for just a server farm, where you're talking about tens or hundreds of nodes, there's not as much value as there would be with a desktop virtual infrastructure, where you might be talking about thousands of nodes that could be shut down overnight when they're not being used."

Virtual Iron is not yet recommending that customers use LivePower on production servers, according to Chris Barkley, product manager for Virtual Iron. The company lists its status as "experimental," and recommends customers use it for development or test environments, at least for the next three to six months.